Immune Defence is a 100% natural supplement in the form of lozenges that helps the immune system fight against infection. Its unique combination of ingredients that contain Zinc, Rosehip, and Acerola, helps soothe the throat when fighting off a cold, feeling a bit groggy, or in the middle of something stressful.

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This immune system booster that dissolves in the mouth and bathes the back of the throat in Zinc ions, also comes with all the benefits of vitamin C and selenium supplements to help alleviate common cold symptoms.

Product Overview
Zinc Lozenges with Rosehip and Acerola
These soothing aniseed flavour lozenges are designed to dissolve on the tongue, bathing the back of the throat in Zinc ions. There are
several biologically plausible reasons why zinc may help to alleviate symptoms of the common cold. One is that zinc apparently combines with the negatively charged carboxyl termini of the rhinovirus coat to prevent it entering cells. This stops the virus reproducing further.
The ingredients in Immune Defence have been backed by several studies, showing the effectiveness of ingredients such as zinc, vitamin C, vitamin A and vitamin E to help support and improve your immune system.
There has been a surge in consumers looking for immune boosting products and the trend is only set to grow. Recent events have raised awareness to how easily viruses can be spread, and with many people falling into high risk categories, now is the perfect time to educate people and help them find a solution to better protect themselves and their families.
Immune Defence is suitable for ages 12+ and should be taken daily to improve your immune system by providing your body with the necessary nutrients. If you are suffering from a cold, Immune Defence can help to alleviate symptoms much quicker. It is also suitable to take when dealing with high volumes of stress, as stress weakens the immune system.

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Benefits of Zinc
● Proven immune support from natural ingredients
Help fortify your body’s natural immunity defences with regular use of Immune Defence zinc lozenges.
● Antiviral defence during cold and flu season
Support your body’s resistance to highly infectious cold and flu viruses.
● Reduce the duration of symptoms and colds
Studies have shown that zinc lozenges may help to reduce the duration of cold symptoms by up to 50 percent.
● Care for your immune system during stressful times
When you feel stressed, tired and run-down, your immune system’s ability to fight off pathogens is reduced, making you more susceptible to infections and viruses.
● Vital immune support for the whole family
Immune Defence zinc lozenges are suitable for adults and children over the age of 12, so you can protect the health and wellbeing of your whole family.
● Immune system support on the go
Immune Defence zinc lozenges can be stored easily at home, in the office or conveniently carried with you as you travel.

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USPs & Benefits
● High ‘beneficial’ dose of zinc per lozenge
3.5 mg per lozenge / 14 mg per daily dosage
● Immune booster
Studies show 50% reduction in cold/flu symptoms
● Source of Vitamin A, C & E (Rosehip, Acerola)
Contains Rosehip and Acerola
● Vegan & Vegetarian friendly
Made with 100% natural ingredients
● Suitable for ages 12+
A proven supplement to protect your whole family
● 100 Day Money Back Guarantee
Order risk free
● Available in single and family packs
Save more when buying for your whole family
● Great tasting
Sweet, aniseed flavour
● Quick to dissolve
Lozenge form are quick and easy to consume
● Manufactured in the UK
Ensuring high quality products

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Target Customer
Age range:
● Middle aged men and women
● Parents for their children (12 years+)
● Elderly people, especially those with deficiencies
Elderly people are a particularly susceptible population to
zinc deficiency. Although to this day data is insufficient to
determine the frequency of Zn deficiency in the elderly, it
has been estimated that people older than 65 have an
intake of zinc below the 50% recommended level.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4321209/
Type of buyer:
● People panic buying/preparing for lockdowns
● People concerned about their health
● People with medical conditions looking for additional
protection
Gender:
● Women more likely to purchase supplements than men
Whilst men are less likely to use vitamins or supplements than
their female counterparts, the proportion of men taking them on a
daily basis increased significantly from 2015-16, illustrating
men’s increased engagement with their own health and personal
care.
https://www.hfma.co.uk/media-events/industry-facts/

FAQs
FAQs from target users:
It’s worth addressing the following common questions within your review.
● What are the ingredients?
Sugar, Rose Hip Powder, Zinc Gluconate, Acerola Powder, Bulking Agent: (Magnesium Stearate), Oil of Aniseed.
● How much Zinc in MG does the tablet contain?
Each lozenge provides on average 3.5 mg of Elemental Zinc (35%*). This amounts to 14 mg per daily serving (max 4 lozenge).
● Is it organic/suitable for vegan/vegetarians?
Yes, Immune Defence is suitable for vegans and vegetarians.
● Who is this product suitable for eg. minimum age, existing health issues?
There are no known allergies associated with the product. It is suitable for pregnant and breastfeeding women, providing the
daily recommended dosage is not exceeded. It is recommended the user seeks medical advice from their GP before taking
Immune Defence if they are concerned about any pre existing health issues.
● What are the benefits and side effects?
There are no side effects to taking Immune Defence. However, Exceeding the advised dosage could cause abdominal pain,
nausea/lethargy/anaemia and copper deficiency as it impairs its absorption. The benefits include an improved immune system,
ability to fight off cold and viruses much quicker and combat stress which weakens the immune system.
● How long does it take to see results?
Immune defence begins working right away, it is recommended you take up to 4 per day to maintain a strong immune system.
● What flavour are the lozenges?
Aniseed flavour.
● Is this stock available quickly/how long will delivery take?
We ship worldwide. All orders are dispatched and on their way to you within 24-48 hours.
UK: 1 working day (for orders placed before 1pm BST Mon-Thurs)
US: 3-7 days
Europe: 3-10 working days
Canada/Australia/Rest of World: 5-15 working days

